East Music Row Records: Where Timeless Meets Grit
Music • Alt-Rock • Indie Labels
Brand Identity • Logo Suite • Typography • Merchandise Design

THE CHALLENGE:

A brand-new record label in the heart of Nashville, East Music Row Records came to me with a vision: to merge the slick professionalism of Music Row with the gritty soul of alt-rock and indie country. They needed a brand that felt established—even if they were just getting started—and versatile enough to live on everything from websites to worn-in tees.

THE APPROACH:

This was about building instant legacy—something that felt both classic and counter-culture.

• A Black & White Identity With Range
  To avoid boxing themselves into one genre aesthetic, we kept it stripped back. A clean black-and-white palette gave the brand flexibility across styles, artists, and formats—from grunge to twang.

• Art Nouveau Meets Rock & Roll
  The logotype is where the attitude lives. Inspired by Art Nouveau, the font choice balances elegance with edge. It’s timeless without being tame—exactly what this label is about.

• Built for Merch, Not Just Mood
  Every piece of the brand system was crafted with merch in mind. From logo marks to business cards to apparel—this identity works as well on a band tee as it does on a Spotify banner.

WHAT WE DELIVERED:

• Custom Brand Identity

• Primary Logo, Logo Mark, and Logotype

• Typography System

• Business Card Design

• Apparel & Merch-Ready Branding

THE TRANSFORMATION:

East Music Row Records now has a brand that hits like a headliner. It’s professional without being corporate, edgy without being niche, and built to scale with the artists they’ll sign.

BOTTOM LINE:

This is how you brand a label before the world knows your name.
East Music Row Records is already looking—and feeling—like the future of Nashville's underground.