🌲 KWY Yoga:
A Rebrand Rooted in Nature

Client: Kristen Woods, KWY Yoga
Industry: Private Yoga & Wellness
Scope: Brand Identity • Logo Suite • Typography & Color • Website Design

THE CHALLENGE:

Kristen Woods had built a thriving private yoga practice—but her visual identity didn’t reflect the soul of her studio or the transformation she offered clients. With floor-to-ceiling windows facing a serene pine forest, her sessions offered more than yoga; they offered reconnection. She needed a brand that felt as grounded, expansive, and intentional as the space itself.

THE APPROACH:

We didn’t just give KWY a logo—we gave it roots.

• Brand Identity Reimagined
  The foundation started with a deep brand strategy: Who is KWY for? What energy does it channel? We crafted a new brand identity to feel like the forest Kristen teaches in—calming, powerful, and intentional.

• Visual Language That Speaks Nature
  Pine trees became the symbolic anchor, bringing the outdoors in and mirroring the forest views from her studio. A stark custom logotype connects at the tops of each letter—an intentional design choice representing balance, unity, and stability.

• Digital Presence with Soul
  The new Squarespace website is minimalist yet immersive. We integrated an online scheduling system for seamless client booking while letting the design breathe with whitespace, textures, and movement. Every click feels like a breath out.

WHAT WE DELIVERED:

• Full Rebrand + Strategic Positioning

• Custom Logo Suite (Primary, Submark, Logotype)

• Typography & Color System

• Squarespace Website Design

• Integrated Online Scheduling System

THE TRANSFORMATION:

From a quiet yoga business to a fully embodied brand experience, KWY now resonates with clarity and calm. The new branding doesn’t just look better—it feels aligned. Kristen's brand finally reflects the depth of her practice and the beauty of the space she’s created.

BOTTOM LINE:

KWY is no longer just a private yoga studio—it’s a sanctuary brand.
Rooted in nature. Built for balance. Designed to feel like a deep breath.