About
Hi, I’m Erica Collucci — and I am a Brand Designer helping creative entrepreneurs build brands that reflect who they truly are and where they’re going.
II studied interior design at the Fashion Institute of Technology, until a near-fatal car crash changed everything. That detour led me into branding, psychology, and visual storytelling. I rebuilt with purpose, earned a Visual Communication degree, mastered digital design, and learned how brands create obsession and loyalty.
I started my business when I stopped building other people’s dreams and chose my own. I’ve worked in print design, retail, fashion, and advertising—and always returned to one truth: great branding makes people feel. It creates identity, belonging, and desire.
Today I run a creative studio that helps bold entrepreneurs launch their brand universe with magnetic design and smart brand strategy that converts. No fluff, no templates—just attention-grabbing visuals, clear branding, and easy-to-manage Squarespace sites that grow with you.
Storytelling and style run in my family—Vogue and W on the coffee table and a mother who led an ad agency and represented Giorgio Armani at Neiman Marcus. I bring that background to clients, helping them show up like pros and build brands that feel like art and sell like crazy.
My PhilosophyBranding is more than looks—it's a translation.
I start with clarity, purpose, and alignment.
The best brands blend strategy with intuition, fit real life, and let creativity breathe.
My process is collaborative, human, and deliberate.
I guide and design, but your voice leads.
My Greatest Influences
My Mother…
A fashion illustrator who ran her own ad agency out of our family home. She sketched ads by hand for boutiques, and even designed the official merchandise for Whitney Houston’s ‘I’m Your Baby Tonight’ tour. Watching her work, I learned the most important lesson of all: passion is contagious. When you pour your soul into what you create, people feel it. The greatest lesson from my mom is: don’t overthink it, just do it.
My Father…
Who owned restaurants, a women’s clothing store, and the legendary Game Town arcade in Pine Brook, NJ. He never read a hospitality guidebook — he lived it. His gift was making every customer feel like they belonged. That’s the foundation of my approach to branding: it’s not just about products, it’s about creating a space people want to return to again and again. The biggest takeaway from my father is: How to create an ambiance that makes people feel seen and part of something special
My Grandfather…
Even during World War II, as art director for the Fort Benning newspaper, he captured history with his work. He then moved into commercial design. His Barton Candy box for Almond Kisses still sits on store shelves today. From him I learned that design isn’t decoration — it’s storytelling, creating work that lasts and is remembered for decades. That belief guides everything we design: pieces that not only look good but endure. The biggest lesson from my grandfather: good design is timeless — you either have it or you don’t.
My DNA:
HOSPITALITY
ARTISRTY
ENDURANCE
PASSION
The Vision I Carry Forward
I was born to help entrepreneurs and businesses escape the sea of sameness and claim their rightful space. With roots in commercial art, food, & fashion, I merge design and strategy into unforgettable brand experiences.
I won’t just solve your challenges with pixels and templates. I’ll create custom solutions that feel alive — websites that sell, visuals that attract, and strategies that keep people orbiting your world.
Your business deserves to be seen clearly and confidently.
If you’re ready to launch, realign, or finally feel proud of your brand and website, I’d love to work with you.