SOUL-BASED BRANDING

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CUSTOM SQUARESPACE DESIGN

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SOUL-BASED BRANDING ✨ CUSTOM SQUARESPACE DESIGN ✨

Your guide through the digital universe.

I design brands and websites that help small businesses cut through the noise and get the recognition they deserve.

work with me

I’m Erica Collucci — a brand strategist and designer working with holistic health businesses, artists, and brands in fashion, food, and beauty. From logo to website and beyond, I help you translate your vision into a digital presence that feels aligned, intentional, and magnetic.

Here’s How I’ll Guide You.

Everything your brand needs to be seen, felt, and remembered.

Brand Foundation

Build a brand that actually means something. This isn’t just about logos and fonts — it’s about uncovering your true voice, clarifying your message, and creating a bold, soul-aligned strategy that makes your business unforgettable. Perfect for rebels, creatives, and founders who are done blending in.

Visual Identity

Stop looking like everyone else. We craft scroll-stopping visuals rooted in your brand’s soul — not some trendy template. From color palettes to typography to design systems, everything is intentional, aligned, and unmistakably you.

Squarespace Web Design

A website that doesn’t just look good — it works. We build custom Squarespace sites that are clean, strategic, and built to convert. Designed to reflect your brand’s soul, built to scale with your business, and optimized to actually make you money.

EXPLORE MENU OF SERVICES

EXPLORE package deals

The Reality of Starting (or Growing) a Business

You know you’re ready to be seen — but the digital world feels loud.

There are endless opinions, templates, and trends telling you how your brand should look. Somewhere in that noise, your original vision starts to blur. You want to show up professionally without losing what makes your business feel personal, creative, and real.

That’s where I come in.

You don’t need more information.
You need clarity, direction, and a guide you can trust.

Here’s the Good News

I’ll help you:

Build your brand foundation with clarity and strategy

Design a visual identity and squarespace website that magnetize your ideal audience
Launch with confidence and momentum, knowing your online presence reflects the business you’re proud of.

What I Do

I help small business owners bring their ideas to life through thoughtful brand strategy, visual identity, and web design.

My work is grounded, creative, and intentional — never rushed, never cookie-cutter. I design brands that feel like an extension of you and websites that support your growth long after launch.

I work especially well with:

Holistic health and wellness brands
Artists and creative entrepreneurs
Fashion, beauty, and food-based businesses

If you’re building something meaningful, I’m here to help you shape how the world experiences it.

With support every step of the way

Ready to Launch? Here’s What Might Be Holding You Back

Most new business owners I work with feel stuck in one (or more) of these places:

Overwhelm — too many decisions and no clear starting point
Uncertainty — wanting to look polished without losing authenticity
Fear of blending in — worrying your brand won’t stand out or feel “ready”

My process is designed to calm the noise and move you forward.

Together, we’ll build:

Confidence in your brand direction
Clarity in your visuals and messaging
Magnetism that naturally attracts your dream clients

You’ll walk away launch-ready — grounded, excited, and proud of what you’re putting into the world.

Learn more

I’m Erica

I don’t believe in forcing brands into boxes or rushing people through decisions.

I take a guided, collaborative approach — helping you slow down just enough to get clear, then move forward with confidence. I’ll ask the right questions, translate your ideas into design, and support you through every step of the process.

This work isn’t just about aesthetics.
It’s about building something that feels like home — and grows with you.

Right now everyone thinks they’re a graphic designer with tools easily available like Canva and Ai that can spit out a logo instantly, but those us that have studied the craft know there is much more to the process. I’ve been studying computer graphics since 2005. I graduated over 15 years ago — and the digital world has changed everything since then. That’s exactly why I don’t rely on outdated rules or dusty design theory. Through continuous learning, hands-on experience, and studying with today’s top online strategists, I build brands using what actually works now. Everything I design and teach is made for the market as it exists in 2026, not the one we left behind.

When we work together, you’re not getting a cookie-cutter process. You’re getting a partner who listens deeply, sees the vision behind your words, and builds the structure to support your next level.

You’ll never be “just another client.”
This is collaborative, authentic, and supportive — the way it should be.

book a call

read my story

Package Deals

Skip the piecemeal, scattered approach.

Our signature packages give you everything

you need to cut through the digital noise

strategy, design, and visibility

all in one place.

Choose the package that fits your journey, and let’s build a digital presence that actually works for you.

Package 1

The Breakout

Your escape from the sea of sames.

Launch with a bold foundation:

Custom logo
Brand board
Mood board
5-page site
Google setup

Everything you need to finally look legit online.

Package 2

The Takeover

Authority looks good on you.

A custom brand identity
Optimized website
SEO
Direct support.

Takeover makes your brand impossible to ignore and credible from day one.

Package 3

The Dominion

Not just a brand — an empire.

The full ecosystem:
Custom design
10-page site
SEO
Social Assets
Blog content
6 months of support.

Dominion turns your business into a category of one.